RAMLY, Mohd Amirul Hafiz; ZAINUDDIN TAN, Norashikin; ABAS, Fauzan; AHMAD, Dalila. From theory to live stream: Assessing the effectiveness of TikTok Live projects on student application of the 4Ps and real-time engagement in a Fundamentals of Marketing course. The Asian Journal of Professional & Business Studies, [S. l.], v. 7, n. 1, p. 289–306, 2026. DOI: 10.61688/ajpbs.v7i1.498. Disponível em: https://journal.uptm.edu.my/index.php/ajpbs/article/view/498. Acesso em: 23 aug. 2026.