DIYANA NUR NORAZMAN; MOHD MOTHAR, Noor Mayudia; HAYAT ADNAN, Wardatul; IWAN, Yuana. The influence of perceived risk and cognitive attitudes towards persistent TikTok weight loss advertisements on consumer purchasing intentions in Malaysia**. The Asian Journal of Professional & Business Studies, [S. l.], v. 7, n. 1, p. 532–548, 2026. DOI: 10.61688/ajpbs.v7i1.511. Disponível em: https://journal.uptm.edu.my/index.php/ajpbs/article/view/511. Acesso em: 2 aug. 2026.