The Asian Journal of Professional & Business Studies
https://journal.uptm.edu.my/index.php/ajpbs
<p>The Asian Journal of Professional and Business Studies (AJPBS) is a collection of scholarly articles published by the Publication Division of the Universiti Poly-Tech Malaysia. The collection of articles was obtained from researchers participating in various academy activities, such as conferences, innovation competitions, and year-end projects. This journal contains articles that have never been published in any other publication. AJPBS contains various articles dealing with knowledge from business, accounting, and management. All articles will go through a blind peer-review process once they meet the basic requirements set by the journals.</p>Universiti Poly-Tech Malaysiaen-USThe Asian Journal of Professional & Business Studies2462-1072<p>Published by Universiti Poly-Tech Malaysia. This article is licensed under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate, and create derivative works from this article (for both commercial and non-commercial purposes), provided full attribution is given to the original publication and authors. The complete terms of this license can be found at:<a href="http://creativecommons.org/licenses/by/4.0/legalcode" target="_new" rel="noopener" data-start="495" data-end="547" data-is-last-node="">http://creativecommons.org/licenses/by/4.0/legalcode</a></p>The The Influence of Entrepreneurial Characteristics and Business Capital on Performance In SMEs Based on Seafood Products Mediated by Product Innovation in Tanjung Jabung Barat Regency. The Asian Journal of Professional and Business Studies, Volume 6(1), Paper ID6.1-402
https://journal.uptm.edu.my/index.php/ajpbs/article/view/402
<p>The purpose of this study is to analyze and explain the influence of entrepreneurial characteristics, and business capital on the performance of SMEs with product innovation as a mediating variable in SMEs based on seafood products in Tanjung Jabung Barat Regency. The research method used is a quantitative descriptive analysis method with primary data, a sampling technique using saturated samples with a total of 166 business actors. The analysis tool used by the SEM (Structural Equation Modeling) method, using Smart PLS ver 3, uses stages, namely outer model analysis, inner model, and indirect effect. The results of the study show that the characteristics of entrepreneurship, business capital and product innovation directly affect the performance of SMEs based on processed food products in Tanjung Jabung Barat Regency. Business capital directly affects the innovation of products based on seafood products in West Tanjung Jabung Regency. Business capital affects the performance of SMEs based on seafood products in West Tanjung Jabung Regency with product innovation as a mediating variable. Entrepreneurial characteristics directly have no effect on product innovation based on processed food products in West Tanjung Jabung Regency. Entrepreneurial characteristics have no effect on the performance of SMEs based on processed food products in West Tanjung Jabung Regency with product innovation as a mediating variable</p>Muhammad Ikhsanul AmalSyahmardi Yacob Musnaini MusnainiM Nasrullah
Copyright (c) 2025 Ikhsanul Amal, Syahmardi Yacob , Musnaini; Nasrullah
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2025-06-302025-06-306110.61688/ajpbs.v6i1.402The Role of Digital Literacy, Creativity and Innovation in Increasing Business Group Productivity Increasing Family Income-Empowerment and Welfare of Tornado Families, Jambi City
https://journal.uptm.edu.my/index.php/ajpbs/article/view/407
<p>The purpose of this study was to determine the role of digital literacy, creativity, and innovation in increasing productivity among MSME traders who are members of the UP2PKK Beliung Group in Jambi City. The analysis tool used was PLS analysis. The results of the study showed that digital literacy, creativity, and innovation each had a positive and significant effect on the productivity of MSME traders in the UP2PKK Beliung Group in Jambi City. This means that the higher the level of digital literacy, creativity, and innovation possessed and implemented by traders, the higher the business productivity they achieve. Based on the results of the study, it is recommended that: (1) these findings be used as a reference in developing entrepreneurship theory, especially regarding the role of digital literacy, creativity, and innovation in increasing MSME productivity, and encourage further research that integrates other variables such as leadership, motivation, and access to financing; (2) further studies are conducted involving MSMEs from different regions or business sectors, as well as a qualitative approach to deeply understand the process of developing creativity and innovation; and (3) longitudinal research is conducted to observe the long-term impact of increasing digital literacy, creativity, and innovation on business productivity in a sustainable manner.</p>Julia Aura SavinaSigit IndrawijayaAndang Fazri M Nasrullah
Copyright (c) 2025 Julia Aura Savina, Sigit Indrawijaya, Andang Fazri ; M Nasrullah
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2025-06-302025-06-306110.61688/ajpbs.v6i1.407The Effect of Population Growth, Human Development Index, City Minimum Wage and Sectoral Economic Growth on the Open Unemployment Rate in Jambi City
https://journal.uptm.edu.my/index.php/ajpbs/article/view/405
<p>This study aims to analyze the conditions and the influence of population growth, the Human Development Index (HDI), municipal minimum wage, and sectoral economic growth on the open unemployment rate in Jambi City. The author draws upon findings from previous studies regarding the factors that affect the open unemployment rate. The data utilized in this study comprises time series data from 2000 to 2023, sourced from the Central Statistics Agency (BPS) of Jambi Province and Jambi City. The data was analyzed using a multiple linear regression model, supported by quantitative descriptive techniques and a series of relevant statistical tests. The results of this analysis indicate that the open unemployment rate in Jambi City has increased due to population growth not being matched by job creation, an HDI that has yet to effectively absorb the workforce, a high municipal minimum wage not supported by productivity, and a slowdown in the industrial and service sectors. From 2000 to 2023, the service and industrial sectors have proven to be the most influential in reducing unemployment when experiencing positive growth in Jambi City.</p>Mutia Adha AdhaJunaidiZamzami
Copyright (c) 2025 Mutia Adha, Junaidi, Zamzami
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2025-06-302025-06-306110.61688/ajpbs.v6i1.405The Influence of Creativity And Innovation in Encouraging Business Success at Car Free Day Jambi City with Moderation of Business Motivation
https://journal.uptm.edu.my/index.php/ajpbs/article/view/403
<p>This study aims to analyze the influence of creativity on business success in car free day in Jambi City. To analyze the influence of innovation on business success in car free day Jambi City. To analyze the influence of business motivation on business success on car free day in Jambi City. To analyze business motivation to moderate the influence of creativity on business success on car free day in Jambi City. To analyze business motivation to moderate the influence of innovation on business success on car free day in Jambi City. The research method uses primary data types, with quantitative descriptive analysis. The number of research objects is MSMEs at Car Free Day Jambi City with a population of 495 MSME business behaviors, sample extraction techniques with a proportion of 96 respondents. The analysis tool uses the SEM PLS method. The results of the study show that creativity has a significant effect on the success of the business at the Jambi City car free day. Innovation has a significant effect on the success of the business in the Jambi City car free day. Business motivation has a significant effect on the success of the business at the Jambi City car free day. Business motivation weakens the influence of creativity on business success on car free day in Jambi City. Business motivation strengthens the influence of innovation on business success on the Jambi City car free day.</p>Aulia Cindy Dwi PutriSigit Indrawijaya Ida Masriani
Copyright (c) 2025 Cindy, Sigit, Ida
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2025-06-302025-06-306110.61688/ajpbs.v6i1.403The Comparative Study of Economic Growth, Poverty Rate and Unemployment Rate In Sumatra
https://journal.uptm.edu.my/index.php/ajpbs/article/view/406
<p>This study aims to determine and analyze the effect of capital expenditure, education, investment and net exports on economic growth, poverty rate and poverty rate in Sumatra for the 2019-2023 period. Then the analysis tool used is panel data regression. Comparative analysis of economic indicators in the provinces of Sumatra during 2019-2023 shows significant variations in capital expenditure, education, investment, net exports, economic growth, poverty rate, and poverty rate. The trend of capital expenditure varies in North Sumatra and Riau showing stable growth. Education has increased across provinces, but there are still gaps, with the Riau Islands the highest and the Bangka Belitung Islands the lowest. PMDN investment is highest in Riau, while Lampung recorded the highest growth. The highest net exports were in Riau, while several provinces experienced high volatility. Economic growth experienced a post-pandemic recovery, with Jambi recording the highest average. Poverty rates tended to decline but were still high in Aceh, while the highest poverty rates were in the Riau Islands and Aceh. Factors such as capital expenditure, education, investment, and net exports have been shown to have a positive effect on economic growth and contribute to reducing poverty and poverty, although investment has no significant impact on poverty</p>M NasrullahTita Widya
Copyright (c) 2025 M Nasrullah; Tita Widya Utari
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2025-06-302025-06-306110.61688/ajpbs.v6i1.406Environment, Social, and Governance (ESG) and firm value: Study on IDX ESG Leader Index emitters
https://journal.uptm.edu.my/index.php/ajpbs/article/view/389
<p>In the last decade, investments that consider environmental, social, and governance (ESG) factors have become a priority for companies oriented towards long-term sustainability. This awareness drives the integration of ESG policies into business operations aimed at expanding markets and increasing profitability. This study aims to measure the impact of ESG on company value, focusing on issuers included in the IDX ESG Leaders listed on the Indonesia Stock Exchange (IDX) for the period 2020-2023 as the research sample. ESG is measured with three indicators, namely Environment, Social, and Corporate Governance. The Firm value is measured using Tobin's and employs control variables such as company size (LOGTA), the ratio of capital expenditure to assets (CAPEX/ASSETS), profitability (ROA), and leverage (LEVERAGE). Descriptive analysis and regression methods with a Fixed Effect Model approach, using Stata. The research results show that the ESG pillar of IDX ESG Leaders has a significant negative impact on company value due to several factors such as high investment costs and the implementation of ESG in environmentally friendly technology, social programs, and governance reforms in the short term. And the tendency of investors from developing countries to focus more on short-term financial results. The results of this study can be utilized by stakeholders to pay more attention to the effectiveness of ESG implementation in order to enhance the company's value</p>Fauziah ChairiyatiNurida IsnaeniAry Dean Amri Fauziah Chairiyati
Copyright (c) 2025 Fauziah Chairiyati, Nurida Isnaeni, Ary Dean Amri , Fauziah Chairiyati
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2025-06-302025-06-306110.61688/ajpbs.v6i1.389A Digital Based Marketing Strategy For Business Sustainability Through Marketing Performance as A Mediating Variable in Business By Typical Merangin Regency
https://journal.uptm.edu.my/index.php/ajpbs/article/view/404
<p>This study is titled 'Digital Marketing Strategies for Business Sustainability through Marketing Performance as a Mediating Variable in Souvenir Businesses of Merangin Regency.' The aim of this research is to examine the impact of Digital Marketingon marketing performance in the souvenir businesses of Merangin Regency. It also aims to assess the effect of Digital Marketingon business sustainability in these souvenir businesses. Furthermore, the study investigates how marketing performance influences business sustainability in the souvenir businesses of Merangin Regency. Lastly, it tests the influence of Digital Marketingon business sustainability, mediated by marketing performance, in these souvenir businesses. The research employs a quantitative descriptive analysis method with a verificative analysis approach using SMART PLS. A total of 65 respondents from the souvenir businesses of Merangin Regency participated in the study. The results indicate that Digital Marketinghas a significant effect on marketing performance in these souvenir businesses. Additionally, Digital Marketingsignificantly impacts business sustainability in the souvenir businesses of Merangin Regency. Marketing performance also has a significant influence on business sustainability in these businesses. Moreover, marketing performance effectively mediates the relationship between Digital Marketingand business sustainability in the souvenir businesses of Merangin Regency</p>Dinda Fransisca Zulfina Adriani Dahmiri DahmiriM Nasrullah
Copyright (c) 2025 Dinda Fransisca , Zulfina Adriani , Dahmiri; M Nasrullah
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2025-06-302025-06-306110.61688/ajpbs.v6i1.404Favouritism in the Classroom: A Barrier to Educational Equity
https://journal.uptm.edu.my/index.php/ajpbs/article/view/427
<p>Educators are responsible for helping students achieve both academic and character development success. However, in the real world, teachers may sometimes display both positive and negative behaviors. One such negative behavior is favoritism. This report discusses the definition and concept of favoritism in educational settings. Favoritism shown by educators towards certain students can cause others to feel neglected, confused, and demotivated, which may lead to negative effects on their academic performance and emotional well-being. The study also examines several factors that contribute to favoritism, including students’ physical appearance and their social and economic backgrounds. Hence, this report also provides recommendations on how to address and reduce favoritism in schools and higher education institutions.</p>Mohd Erfino JohariKhadijah Safiyyah ZainuddinAisyah Humaira Mohd NajidAinun Aqila Maisara Mohd RidzuanAfrina Batrisyia AzharAin Aflah Mazuki
Copyright (c) 2025 Mohd Erfino Johari, Khadijah Safiyyah Zainuddin, Aisyah Humaira Mohd Najid, Ainun Aqila Maisara Mohd Ridzuan, Afrina Batrisyia Azhar, Ain Aflah Mazuki
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2025-06-302025-06-306110.61688/ajpbs.v6i1.427Engagement or enlightenment? Understanding TikTok’s Role in Learning: A Statistical Exploration
https://journal.uptm.edu.my/index.php/ajpbs/article/view/400
<p>TikTok, a video-sharing social media platform, has rapidly become one of the most popular social networking sites in recent years, with over 1 billion monthly active users, making it an effective and engaging tool for learning. With its easy-to-use interface, short-form videos, and viral content, TikTok provides an innovative way for educators to engage and educate students. This paper aims to investigate the usefulness of TikTok as an effective educational tool by creating a fun and interactive learning environment. TikTok is an ideal platform for effective and engaging learning for several reasons such as allows students to be creative and use their imagination to create unique, meaningful content for variety of subjects such as science, math, social studies, and language arts. Furthermore, TikTok encourages students to communicate and collaborate with their peers, which enhances their learning experience. Several studies have shown that TikTok can be a valuable learning tool, improving students' engagement, motivation, and overall learning experience. Despite its popularity, Tiktok use in education also raises concerns and challenges that need to be addressed by the scholars. Data were collected from KPTMAS students via an online survey, and findings reveal notable differences in TikTok usage and educational perceptions across various locations. Results suggest that while TikTok offers engaging and accessible learning content, it also presents challenges such as content regulation and potential distractions. Despite these challenges, the study highlights TikTok's growing role as an informal learning tool, particularly for younger, digitally adept generations. However, the platform’s educational use remains underexplored, warranting further investigation into its structured integration in academic environments.</p>Hasnah Am Abdul AzizSiti Zaiton Mohd Dali
Copyright (c) 2025 Hasnah Am Abdul Aziz, Siti Zaiton Mohd Dali
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2025-06-302025-06-306110.61688/ajpbs.v6i1.400Enhancing Layout Effectiveness: Analyzing In-store Experience in Sports Retail
https://journal.uptm.edu.my/index.php/ajpbs/article/view/394
<p>The COVID-19 pandemic reshaped the sports retail landscape, compelling brands to adapt their in-store experiences to sustain customer satisfaction. This study examines the effectiveness of in-store experiences and layout strategies at Decathlon Bandar Sri Damansara, focusing on customer flow, signage, verticalization, and implantation logic. A quantitative research design was employed, utilizing a structured survey with random sampling. Multiple regression analysis showed that customer flow (β = 0.312, p < 0.001) and signage (β = 0.278, p < 0.001) had the strongest positive impact, followed by verticalization (β = 0.195, p < 0.01) and implantation logic (β = 0.163, p < 0.05). The model explained 67.4% of the variance in customer satisfaction (R² = 0.674, p < 0.001). This research provides recommendations for Decathlon and similar retailers, emphasizing strategic layout planning, digital transformation, and sustainability. Addressing these factors can enhance customer engagement, strengthen competitive positioning, and ensure long-term business success</p>Muhammad Syahir ZulkifliMuhammad Faizal KutipAdam Afif Mohamad AzmiMuhammad Zakwan Rusydi SuhaimiFazli Hisam Mohd Zainol AbidinMohd Jazimin Ahmad
Copyright (c) 2025 Muhammad Syahir Zulkifli, Muhammad Faizal Kutip, Adam Afif Mohamad Azmi, Muhammad Zakwan Rusydi Suhaimi, Fazli Hisam Mohd Zainol Abidin, Mohd Jazimin Ahmad
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2025-06-302025-06-306110.61688/ajpbs.v6i1.394Virtual Reality Acceptance in Tourism Product Information: A Study among Young Travelers in Pulau Pangkor, Perak.
https://journal.uptm.edu.my/index.php/ajpbs/article/view/401
<p>Virtual reality (VR) refers to a computer-generated simulation that facilitates interaction between users and digital systems, offering immersive three-dimensional (3D) visual experiences that closely replicate real-world environments. This technology is particularly advantageous for presenting tourism product information. In recent years, VR has garnered substantial attention within Malaysia’s tourism industry due to its capacity to deliver interactive, engaging and distinctive experiences for tourists. Conventionally, acquiring tourism-related information at physical tourism counters can be both time-intensive and costly, as it typically involves direct, face-to-face engagement. VR presents an innovative alternative by enabling young travelers to obtain tourism information remotely, without the need for physical presence. As an emerging technology, VR demonstrates significant commercial potential, particularly within the tourism domain. This study seeks to explore the acceptance and ace of VR for accessing tourism product information among young travelers in Pulau Pangkor, Perak. A non-probability convenience sampling technique was employed, whereby questionnaires were distributed to a sample of 100 young respondents. The results indicated that Hedonic Motivation exhibited the strongest correlation with behavioural intention to use VR (Pearson’s r = .781), identifying it as the principal factor influencing VR adoption. These findings suggest that young travelers are increasingly receptive to VR as a viable alternative to traditional means of obtaining tourism information, such as physical tourism counters or online searches. The study contributes to the existing body of knowledge by providing empirical evidence on VR adoption in the Malaysian tourism context and offers valuable insights for future research and technological development in this area.</p>Aris Abdul Rahman
Copyright (c) 2025 Aris Abdul Rahman
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2025-06-302025-06-306110.61688/ajpbs.v6i1.401The Interplay of Job Satisfaction and Burnout: Occupational Differences between Non-Disciplined and Disciplined Workforces
https://journal.uptm.edu.my/index.php/ajpbs/article/view/409
<p>This study examines the relationship between job satisfaction and burnout among employees in Hong Kong, comparing those in non-disciplined and disciplined workforces. A cross-sectional survey of 287 working individuals reveals a strong negative correlation between job satisfaction and burnout across both groups. However, the nature of this relationship differs significantly based on occupational structure. Employees in disciplined forces, such as police officers and firefighters, exhibit a stronger bidirectional relationship, where lower job satisfaction leads to heightened burnout, and increased burnout further diminishes job satisfaction. In contrast, non-disciplined force employees show a weaker cyclical pattern, suggesting that other occupational factors may moderate this link. Intrinsic job satisfaction, derived from work engagement and personal fulfillment, plays a crucial role in reducing burnout for non-disciplined force employees. Meanwhile, extrinsic factors, such as job security and financial stability, have a greater impact on job satisfaction and burnout among disciplined force employees. The findings highlight the importance of workplace policies tailored to different occupational groups, emphasizing intrinsic motivators in non-disciplined roles and external incentives in disciplined professions. By recognizing the distinct ways in which job satisfaction and burnout interact within structured and flexible work environments, organizations can develop targeted interventions to enhance employee well-being. Addressing both intrinsic and extrinsic job satisfaction factors can mitigate burnout and foster a healthier, more resilient workforce.</p>Terence KwongTak Ming Yu
Copyright (c) 2025 Terence Kwong, Tak Ming Yu
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2025-06-302025-06-306110.61688/ajpbs.v6i1.409A A Study on Job Characteristic Model (JCM) towards Job Satisfaction among Metrology Employees in Klang Valley, Malaysia.
https://journal.uptm.edu.my/index.php/ajpbs/article/view/399
<p>This study aims to analyse the relationship between Job Characteristic Model by Hackman and Oldham (1975) toward job satisfaction among the bank employee in Klang Valley, Malaysia. Job Characteristic Model (JCM) consist of five job dimension which is skills variety, task identity, task significant, autonomy and job feedback is used as independent variable for this study. Few controls variable such as gender, job position and employment duration are taken into consideration in this study. Quantitative method is chosen for this research.</p> <p> Job Diagnostic Survey (JDS) by Hackman and Oldham (1974) is use as research instrument and distributed to the metrology company’s employee via google form. All survey distributed random via online platform such as Facebook Group, LinkedIn and direct e-mail. 310 respondents from metrology companies to answer this survey. The result shows that all five dimensions in job design has positive relationship with the job satisfaction.</p>Mohamad Yusuf MislamDesmond Leong Chen Hui
Copyright (c) 2025 Mohamad Yusuf Mislam, Desmond Leong
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2025-06-302025-06-306110.61688/ajpbs.v6i1.399