Rezaei, Alireza, Mohamad Nasir Saludin, Muhammad Riyad Ghozali, Dzul Fahmi, and Muhammad Omar. 2026. “AI-Enabled Marketing Capabilities and Consumer Response in Malaysian E-Commerce”. Jurnal Evolusi 7 (1):99-115. https://doi.org/10.61688/jev.v7i1.590.