ICAR 2023 PROCEEDING
Abstract
ICAR 2023 , also known as The 2nd International Conference of Cross-Disciplinary Academic Research will be coordinated by the Institute of Graduate Studies (IGS) of UPTM with the theme of ‘Sustainable Business, Environment & Society’. ICAR 2023 aims at providing fellow researchers and participants with an excellent platform to discuss and present many current issues and findings in various fields. It also aims to encourage further collaboration between UPTM and other universities while providing exposure to academicians and industry key players to gain a better understanding and interest in various fields through discussions and presentations. With collaboration and assistance from Universitas Jambi, Universiti Malaysia Kelantan (UMK), AAGBS - UITM, IBE - UITM and Kolej Poly-Tech Mara (KPTM), ICAR 2023 also aims at cultivating a culture of writing in academic research among UPTM educators by providing an encouraging and promising ground for them to communicate and interact with researchers around the world.