Developing an Empowerment Model for Entrepreneurial Training Targeting Rural Women

Abstract

This study aims to develop an empowerment model for entrepreneurial training specifically targeting rural women in Malaysia, recognizing the critical role of women's empowerment in achieving gender equality and enhancing their contributions to society and the economy. Despite various governmental initiatives to promote women's economic empowerment, significant gaps persist, with rural women facing unique challenges compared to their male counterparts. Key barriers identified include structural differences, lack of experience, and familial responsibilities that hinder participation in entrepreneurial training programs. The research objectives focus on identifying the challenges faced by rural women entrepreneurs, determining essential technical and psychological training themes, and developing a tailored empowerment model. A qualitative research design utilizing Interpretative Phenomenological Analysis (IPA) will explore the experiences of rural women who have participated in government-sponsored entrepreneurial training. Data collection will involve semi-structured interviews and focus group discussions with both successful and non-successful entrepreneurs. The findings will inform the development of an empowerment model that integrates technical skills and psychological readiness, ultimately enhancing the effectiveness of entrepreneurial training programs for rural women. This research is significant as it seeks to bridge the gap between policy initiatives and actual outcomes, thereby contributing to the socio-economic development of rural women in Malaysia. By addressing the unique challenges faced by these women, the study aims to foster a more inclusive entrepreneurial ecosystem that empowers rural women to thrive as entrepreneurs.