The Relationship of Preferred Factors to  Choose Make-up

Ainani Syukriah Sanam; Fatin Syazwani Sha'ari; Nurul Arifah Khairul Izan; Muhammad Shamsul Ibrahim; Nan Zakiah Megat Ibrahim

doi:10.61688/jev.v1i2.20

The Relationship of Preferred Factors to Choose Make-up

Authors

Ainani Syukriah Sanam Kolej Universiti Poly-Tech MARA
Fatin Syazwani Sha'ari Kolej Universiti Poly-Tech MARA
Nurul Arifah Khairul Izan Kolej Universiti Poly-Tech MARA
Muhammad Shamsul Ibrahim Kolej Universiti Poly-Tech MARA
Nan Zakiah Megat Ibrahim Kolej Universiti Poly-Tech MARA

DOI:

https://doi.org/10.61688/jev.v1i2.20

Keywords:

make-up preference, physical attractiveness, self-efficacy

Abstract

This research paper investigates the relationship between the factors that affect the make-up preference among female students in Kolej Universiti Poly-Tech Mara and their preference in choosing make-up. Make-up preferences among women are derived mainly from investigating social brain research, which is focused on physical attractiveness and showing the self to others. Nowadays, students prefer to wear make-up to enhance their self-confidence. The study aims to determine the factors that affect make-up preference among female students. The study used self-efficacy theory to develop the relevant variables. For this preliminary study, 100 responses were collected. The data were analysed using SPSS to
determine the instrument's validity and reliability.

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Published

2020-12-30

How to Cite

Sanam, A. S., Sha’ari, F. S., Khairul Izan, N. A., Ibrahim, M. S., & Megat Ibrahim, N. Z. (2020). The Relationship of Preferred Factors to Choose Make-up. Jurnal Evolusi, 1(2). https://doi.org/10.61688/jev.v1i2.20

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Issue

Vol. 1 No. 2 (2020): [November] A Social Science Journal

Section

FULL ARTICLE

License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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