Sustainable Eco-Tourism Strategy For Local Tourism Development In Kampung Orang Asli Sungai Bumbun

Abstract

The preservation of indigenous cultures and habitats through sustainable eco-tourism projects has become a significant issue in modern tourist discourse. This abstract investigates the development and execution of a sustainable eco-tourism strategy designed specifically for Kampung Orang Asli Sungai Bumbun, a community situated in the lush Malaysian rainforest. The research subject addressed herein is the dilemma of reconciling economic development through tourism with the preservation of the Orang Asli's cultural legacy and the vulnerable ecosystems that surround them. This study's main research question is: How can a sustainable ecotourism plan be developed and put into practice to promote local tourism development while preserving Kampung Orang Asli Sungai Bumbun's cultural and natural integrity? To answer this topic, a mixed-methods approach that included qualitative interviews and participant observation was used. This process allowed for a thorough grasp of the community's needs, goals, and environmental concerns. The findings suggest that a sustainable eco-tourism plan for Kampung Orang Asli Sungai Bumbun should prioritise community involvement, cultural preservation, and environmental conservation. This study, which emphasises the importance of community engagement, cultural sensitivity, and environmental stewardship, provides valuable insights for policymakers, tourism practitioners, and local communities working to achieve sustainable tourism development while preserving indigenous heritage and ecological integrity.