Market Positioning and Competitive Advantage Theme

Abstract

In the contemporary retail landscape, small retailers in small towns in the area of Kuala Pilah, Negeri Sembilan, Malaysia face unique challenges and opportunities in establishing a market position and competitive advantage theme. This paper explores various strategies that small retailers can use to position themselves effectively in their local markets and gain a competitive advantage over competitors.Small retailers face unique challenges in competing with larger chains and e-commerce giants, particularly in areas where consumer populations are limited. Based on the interview method, the data obtained examines the importance of understanding local consumer preferences, leveraging community relationships, optimizing product offerings, improving customer experience, and using digital platforms for marketing and sales. Additionally, it explores the role of differentiation, cost leadership, and niche targeting in creating a sustainable competitive advantage for small retailers. Through a comprehensive interview of this strategy, this paper aims to provide insights and practical recommendations to empower small retailers in small towns to thrive in an increasingly competitive retail environment. The interview respondents also gave a positive view of the situation, relationship, and environment because this has a great impact on the user. My contribution in this article is to interview each respondent to spend time with me to clarify all questions regarding the chosen theme. In addition, I hope that this article will benefit future readers to be used as a useful data material.