Consumer Behavior Changes in Small Cities with Mall Growth

Abstract

The research project aims to investigate the changing shopping behavior of local communities in small cities in response to the increasing presence of shopping malls. The study seeks to understand the complex dynamics driving consumer choices and behaviors in this evolving urban landscape by examining the fundamental components of mall essentials, convenience, and the unique essence of shopping malls. It also aims to explore the roles, challenges, and future suggestions related to the changing shopping behavior of local communities in small cities towards growing shopping malls. The significance of the study lies in shedding light on the social and economic implications of shifting purchasing behaviors within small metropolitan areas due to the expansion of shopping malls. The research also emphasizes the importance of comprehending the unique preferences and motives of various consumer segments in smaller cities and aims to provide insights that can improve the overall shopping experience and meet the changing expectations of local shoppers. Additionally, the study seeks to unravel the complexity of this transformation and lay the groundwork for proactive measures that promote harmonious cohabitation between traditional local businesses and the rising shopping mall culture in small towns.