The influence of service quality on customer repurchase intention towards local fast-food products: A quantitative study

Abstract

Understanding consumer satisfaction and repurchase intentions is crucial for success in the competitive food industry. This is especially true for small businesses like the burger stand in Ampang, which serves a diverse group of consumers, including residents, students, families, and employees. This popular burger establishment in Ampang attracts both residents and scholars.Client satisfaction encompasses all aspects of the client experience, including service quality. Businesses that accurately evaluate customer satisfaction levels may address potential issues, alter their offerings, and increase client retention. It's important to understand client repurchase intentions. It not only forecasts repeat business but also assesses customer loyalty and advocacy. Predicting consumer happiness and repurchase intentions in small burger restaurants is a complex subject. It entails comprehending and assessing a number of critical aspects that influence these results, either directly or indirectly. Consider the quality of the business's services. A study of fast food businesses revealed a correlation between service quality and repeat visits. Providing pleasant, efficient, and rapid service boosts consumer satisfaction and encourages repeat purchases.