Estimated Customer Satisfaction Level and Future Patronage for a Local Burger Spot

Abstract

Business success in the highly competitive food market depends on understanding how satisfied customers are and if they plan to make additional purchases at the nearby burger restaurant. However, given the variety of factors affecting consumer behaviour in this environment, correctly anticipating these elements remains to be difficult. In an attempt to give business owners insights into how to improve client relations and promote loyalty, this study looks into the variables that influence customer satisfaction and desire to repurchase at a nearby burger store among 100 respondents. A combination of methods was used to gather information from customers of a particular local burger business. Structure surveys were used to collect quantitative data on the following topics, overall satisfaction, food quality, service experience, perceptions of pricing, and likelihood of visiting. In-depth conversations with a selected group of participants provided qualitative insight and allowed for a greater understanding of underlying motivations and choices. Many important predictors of consumer satisfaction and repurchase intentions were found through data analysis. The quality of the food, the efficiency of the service, the fairness of the prices, and the chance that they will come back to the burger restaurant. The study has an important effect on the neighborhood burger market since it offers marketers with information to improve customer satisfaction and loyalty and enables businesses to modify their offers to match the evolving needs of customers