The Effects of New Media Communication on University Students

Abstract

The emergence of new media technologies has transformed communication practices among university students. This study explores how digital platforms influence academic performance, social interactions, mental health, and behavioral habits. Conducted among 200 students at Management and Science University (MSU), the research applies a quantitative methodology using structured surveys. The study identifies key relationships between usage patterns of new media and variables including academic impact, social and psychological well-being, and behavioral usage habits. Findings indicate that while new media offers academic and social benefits, excessive or unstructured usage may contribute to cognitive overload, reduced academic focus, and emotional strain. Recommendations for students, educators, and policymakers are provided to foster responsible digital engagement. The study adds value by proposing targeted interventions for institutions aiming to enhance students' digital literacy and wellness support systems.