Personality Dimensions and Communication Satisfaction: The Impact of Introversion, Extroversion, and Communication Channels

Abstract

This study investigates the influence of introversion and extroversion on communication satisfaction, particularly through the lens of preferred communication channels. Drawing upon Social Exchange Theory and Media Richness Theory, this research surveyed 314 residents of Bandar Puncak Alam to assess correlations among personality traits, communication preferences, and satisfaction. Findings reveal that both personality traits and communication mediums significantly influence individuals' communication experiences. Extroverts tend to prefer synchronous, high-richness mediums like face-to-face or video calls, while introverts report greater satisfaction through asynchronous, structured formats like written communication. The study offers insights into how communication environments can be tailored to enhance interpersonal satisfaction across diverse personalities.