Perceived Credibility and Trust In Mobile Banking Security Among Local Communities In PPR Pudu Ulu, Kuala Lumpur

Abstract

The study aimed to investigate the perceived credibility and trust towards the use of mobile
banking within the local communities of PPR Pudu Ulu, Kuala Lumpur. The rapid growth
of mobile banking over the past decade has significantly transformed the management of
accounts and financial transactions, offering a breakthrough in remote banking services.
Despite its convenience, many customers express uncertainty regarding the credibility and
trustworthiness of mobile banking, primarily due to security concerns. The research study
focuses on examining the perceived legitimacy and trust in mobile banking within the
local community of PPR Pudu Ulu, Kuala Lumpur. The study utilizes the Unified Theory
of Acceptance and Use of Technology (UTAUT) to analyze the acceptance of mobile
banking, with a specific focus on performance expectancy, effort expectancy, social
influence, and facilitating conditions. The study includes a sample of 100 local community
members from the PPR Pudu Ulu area in Kuala Lumpur, who will be invited to complete
an online survey questionnaire to provide insights into their perceptions of mobile
banking. The research recommends that future studies should delve deeper into the impact
of data breaches or security incidents on users' trust and confidence in mobile banking,
further enhancing the understanding of the factors influencing trust in mobile banking
services within the local community of PPR Pudu Ulu, Kuala Lumpur.