Impact Of Social Influence Towards Behavioural Intention among Community in Klang Valley
DOI:
https://doi.org/10.61688/jev.v4i3.102Keywords:
Social Influence, Behavioural Intention, unified theory of acceptance and use of technologyAbstract
The study challenge stated, "Assessing the factors driving the adoption of mobile banking technology by the Malaysian community," highlighting the critical necessity to explore particular barriers and facilitators.Can have an impact on the uptake of mobile banking technologies in various Malaysian communities.As a result, the primary goal of this study is to investigate social effect as a predictor of e-wallet behavioral intention among mobile phone users in the Klang Valley.The Unified Theory of Acceptance and Use of Technology (UTAUT) paradigm is used in this study.An online survey questionnaire will be completed by the Klang Valley e-wallet community among mobile phone users in Ampang and Bandar Baru Sentul for this project.. This questionnaire was used to gather information from 110 communities.The researchers discovered no statistically significant link between social influence and behavioral intentions.Future study should look at the elements that impact behavioral intentions in various places and business sector.
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