Determinants of e-government service usage among rural communities in Malaysia: Evidence from Gemencheh, Negeri Sembilan
Abstract
The adoption of e-government services has become increasingly important in improving public service delivery and promoting digital inclusion, particularly in rural communities. However, the level of e-government usage among rural populations in Malaysia remains relatively low due to several socio-technical challenges. This study examines the factors influencing the usage of e-government services among adults in Gemencheh, Negeri Sembilan. A quantitative research approach was employed using a survey-based method. Data were collected from 100 respondents through a structured questionnaire distributed using simple random sampling. The study investigates the influence of digital literacy, awareness of e-government services, trust in government, accessibility, and perceived service quality on the usage of e-government platforms. Descriptive and inferential statistical analyses, including correlation and regression analyses, were conducted to examine relationships among the variables. The findings are expected to identify the most significant factors influencing e-government adoption among rural adults and to provide insights into the challenges marginalized communities face in accessing digital government services. The study contributes to the growing body of knowledge on rural digital transformation and offers practical implications for policymakers to strengthen digital inclusion strategies and improve the effectiveness of e-government initiatives in rural Malaysia.
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