Explore Social Strategies In Sustaining Local Tourism Development In Batang Kali, Selangor

Abstract

This article investigates the sustainability of local tourism development in Batang Kali, Selangor, with a specific focus on the social aspects. It examines the roles and responsibilities within the community that contribute to tourism growth, the challenges faced by organizations, and potential strategies for continuous development. Batang Kali, nestled at the base of the Titiwangsa Mountains and near the resort city of Genting Highlands, is recognized as a potential hub for railway transport and logistics due to the East Coast Rail Link (ECRL). Despite the pandemic's impact on the local tourism industry, Batang Kali has seen the emergence of numerous recreational parks and holiday resorts, especially along the route leading to Genting Highlands. These developments have been licensed by the Selangor Water Management Authority under the Emission or Discharge of Pollutants (State of Selangor) Regulations 2012. The article also emphasizes the importance of semi-structured interviews as a tool for gathering data, enabling participants to share complex interactions, express viewpoints, and aid in understanding the research problem without enforcing preconceived ideas onto the study. The insights derived from these interviews offer a holistic understanding of the challenges and potential remedies for maintaining local tourism development in Batang Kali. The article underscores the need for innovative strategies and adaptability in the face of changing circumstances to ensure the sustainability of local tourism development in Batang Kali, Selangor.