The Relationship of Perceived  Usefulness, Trust and Price with Consumer Purchasing Behavior.

Amelina  Mohd Nasir; Batrisya Nayli Azizi; Mohammad Zulfikri Che Daud; Muhamad Shamsul  Ibrahim; Nurul Zaitul Itri Alias

doi:10.61688/jev.v1i1.16

The Relationship of Perceived Usefulness, Trust and Price with Consumer Purchasing Behavior.

Authors

Amelina Mohd Nasir Kolej Universiti Poly-Tech MARA
Batrisya Nayli Azizi Kolej Universiti Poly-Tech MARA
Mohammad Zulfikri Che Daud Kolej Universiti Poly-Tech MARA
Muhamad Shamsul Ibrahim Kolej Universiti Poly-Tech MARA
Nurul Zaitul Itri Alias

DOI:

https://doi.org/10.61688/jev.v1i1.16

Keywords:

Perceived Usefulness, Trust, Price, Purchasing Behavior

Abstract

This study aims to determine the relationship between perceived usefulness, trust, and price in Malaysia's customer online purchasing behaviour. The research conducted a pre-test on 100 respondents from Cheras, Kuala Lumpur. The study used a survey to collect the data and applied descriptive and inferential analysis to analyse it. The pre-test finding indicated the instrument is reliable to be used for the actual data collection. According to the pre-test finding, the study foresees that there are high chances for all the factors such as the perceived usefulness, trust and price to be significantly related to the consumer online purchasing behaviour in Malaysia. The research finding is essential to expand the online shopping behaviour literature review and applicable to practitioners for various industries.

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Published

2020-06-30

How to Cite

Mohd Nasir, A. ., Azizi, B. N., Che Daud, M. Z., Ibrahim, M. S. ., & Alias, N. Z. I. (2020). The Relationship of Perceived Usefulness, Trust and Price with Consumer Purchasing Behavior. Jurnal Evolusi, 1(1). https://doi.org/10.61688/jev.v1i1.16

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Issue

Vol. 1 No. 1 (2020): [May] A Social Science Journal

Section

FULL ARTICLE

License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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