Coaching to encourage halal practices

Mohd Azizi Hamid; Hirnissa Mohd Tahir; Norhaninah Ab Gani

doi:10.61688/jev.v4i2.71

Authors

Mohd Azizi Hamid Akademi Laut Malaysia, Malaysia
Hirnissa Mohd Tahir Universiti Poly-Tech Malaysia
Norhaninah Ab Gani Universiti Poly-Tech Malaysia

DOI:

https://doi.org/10.61688/jev.v4i2.71

Keywords:

Coaching, Halal Practices, Encourage, Micro-enterprise, Halal, Behavioral Change

Abstract

The halal industry is a burgeoning economic sector with a global market value exceeding $2 trillion. Despite its growth, driven primarily by the expanding Muslim population, the industry faces challenges related to halal certification and compliance, particularly among micro-enterprises. This paper explores the role of coaching in facilitating halal practices among these smaller businesses. Drawing on various studies, there are argument that coaching is an effective tool for behavioral change, performance improvement, and fostering a growth mindset. It is particularly beneficial for micro-enterprises, which often perceive halal certification as burdensome. Through coaching, these businesses can gain the necessary skills and knowledge to navigate the complexities of halal certification, thereby improving their competitiveness and marketability. Quantitative research supports the positive impact of coaching on the intention to adopt halal practices. Hence, the author recommending that halal institutions allocate funds to support coaching programs tailored to the needs of micro-enterprises, aiming to address their specific challenges in halal compliance

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