Consumer perception towards halal cosmetic products in Malaysia

Abstract

As the Muslim population grows and people become more interested in beauty, the halal market is likely to become a bigger problem because Muslims are worried about using cosmetics with the word "halal" on them. This resulted that many Muslim consumers feel uncertain and suspicious about whether the products they are purchasing comply with sharia’ law. For that reason, the purpose of this study is to investigate the perceptions of consumers in Malaysia on Halal cosmetics. This study looked at two (2) different cases from different publications to investigate how customers in Malaysia think about halal cosmetics. The two publications that are specified in the methodology were utilized to explore the outcomes. Findings show that most of consumers in Malaysia are aware with the Halal cosmetics as it gains more popular and most of them have knowledge on the specifications. Furthermore, it is also found that consumers were mainly influenced by family and group in making purchases on Halal cosmetic products. Moreover, religious beliefs are, and will likely continue to be, the fundamental driving force behind the selection of halal cosmetics.