About the Journal

The Asian Journal of Professional and Business Studies (AJPBS) is a peer-reviewed academic journal published biannually (June and December) by Universiti Poly-Tech Malaysia (UPTM). The journal provides a scholarly platform for researchers, academics, practitioners, and policymakers to share research and insights that advance knowledge and practice in contemporary business and professional studies.

AJPBS focuses on four core areas: Management, Leadership and Organizational Studies; Marketing and Consumer Studies; Entrepreneurship, Innovation and Business Development; and Human Capital and Professional Development. These areas reflect the journal's commitment to addressing contemporary challenges affecting organizations, businesses, professionals, and society.

With particular interest in Asian and emerging-market contexts, AJPBS welcomes research that contributes to a better understanding of business and organizational practices while remaining open to international studies that offer relevant theoretical, empirical, or practical insights. The journal also encourages interdisciplinary research where there is a clear and substantive connection to its core areas.

AJPBS publishes original empirical research, conceptual studies, and applied research using quantitative, qualitative, or mixed-method approaches. Particular emphasis is placed on research that demonstrates academic rigor, originality, and meaningful contributions to theory, policy, professional practice, or managerial decision-making.

Through the dissemination of high-quality scholarly work, AJPBS seeks to strengthen the connection between academic knowledge and professional practice and contribute to the development of responsible, innovative, and sustainable business and organizational practices in Asia and beyond.