Focus and Scope

The Journal offers thorough, independent and expert papers to inform relevant audience of the thinking and practice in the fields of :

Core Business Disciplines

  • Management: Topics such as organizational behavior, strategic management, and leadership.
  • Marketing: Consumer behavior, marketing strategies, branding, and digital marketing.
  • Finance & Accounting: Corporate finance, financial reporting, investment analysis, and taxation.
  • Economics: International trade, economic development, and market studies.
  • Entrepreneurship: New ventures, innovation, and startup ecosystems.
  • Supply Chain & Logistics: Global supply chains, logistics management, and technology’s role.
  • Business Law & Ethics: Corporate social responsibility, intellectual property, and trade law

Professional Development & Education

  • Business Education: Curriculum design, pedagogy, and business education innovation.
  • Career Development: Employee training, professional certifications, and career paths.
  • Workplace Dynamics: Workplace culture, job satisfaction, organizational change.
  • Human Capital Management: Talent management, employee performance, and development.

Asia-Specific Studies

  • Business Environment in Asia: Regulatory, political, and economic environments.
  • Cross-Cultural Management: Challenges in managing diverse teams across Asia.
  • Asia-Pacific Business Trends: Emerging digital and e-commerce trends.
  • SMEs in Asia: Role of small and medium-sized enterprises in economic growth.
  • Asian Business Models: Family-owned businesses, hierarchical structures, and government ties.

Global Business Trends

  • Globalization & International Business: Trade, cross-border investments, and global market strategies.
  • Sustainability & CSR: Green business practices, corporate social responsibility, and ESG.
  • Digital Transformation: Impact of AI, big data, blockchain on business operations.
  • Innovation & Disruption: Adaptation to disruptive technologies and new consumer demands.
  • Global Markets & Trade Relations: How businesses navigate international relations and agreements.

Sector-Specific Coverage

  • Technology & Innovation: Role of AI, fintech, and digital business models.
  • Healthcare & Pharmaceutical: Business aspects in healthcare, regulation, and market dynamics.
  • Tourism & Hospitality: Trends in consumer behavior and sustainable tourism.
  • Real Estate & Infrastructure: Business side of real estate, construction, and city development.
  • Retail & Consumer Goods: Trends in retail, e-commerce, and luxury goods in Asia.

Research Methodologies

  • Empirical Studies: Providing new data and insights relevant to Asian business.
  • Case Studies: In-depth examples of business strategies and challenges.
  • Comparative Research: Comparing Asian and Western business environments or countries.
  • Quantitative & Qualitative Approaches: Mixing econometrics with interviews and ethnographic research.