Aim and Scope

Aim and Scope

The Asian Journal of Professional and Business Studies (AJPBS) is a peer-reviewed academic journal that advances knowledge and practice in business, management, entrepreneurship, and professional development. The journal provides a platform for scholars, practitioners, and policymakers to disseminate theoretical, empirical, and applied research that contributes to contemporary business and organizational practices.

AJPBS particularly welcomes research addressing issues within Asian and emerging-market contexts, while also considering studies with broader international relevance. The journal encourages interdisciplinary research where there is a clear contribution to business, management, organizational, or professional practice.

The journal focuses on four core themes:

1. Management, Leadership and Organizational Studies

Research addressing the management and development of organizations, including:

  • Strategic management

  • Organizational behaviour

  • Leadership and management practices

  • Corporate governance

  • Organizational culture

  • Workplace dynamics

  • Organizational change and development

  • Business sustainability and organizational performance

2. Marketing and Consumer Studies

Research examining contemporary marketing practices and consumer-related issues, including:

  • Consumer behaviour

  • Marketing strategy

  • Branding and brand management

  • Digital and social media marketing

  • Service marketing

  • Customer experience and engagement

  • Marketing innovation

3. Entrepreneurship, Innovation and Business Development

Research concerning entrepreneurial activities, innovation, and business growth, including:

  • Entrepreneurship and entrepreneurial behaviour

  • Small and medium enterprises (SMEs)

  • Digital entrepreneurship

  • Innovation and technology adoption

  • Business models and business development

  • Entrepreneurial ecosystems

  • Social entrepreneurship

  • Entrepreneurial performance and sustainability

4. Human Capital and Professional Development

Research focusing on people, professional capabilities, and workplace performance, including:

  • Human resource management

  • Human capital development

  • Talent management

  • Employee performance and engagement

  • Training and development

  • Career and professional development

  • Professional competencies

  • Job satisfaction and workplace well-being

AJPBS may also consider interdisciplinary studies in areas such as finance, accounting, economics, supply chain management, business education, and business ethics where the research demonstrates a clear and substantive connection to the journal's core themes and contributes directly to business, organizational, entrepreneurial, or professional practice.

The journal welcomes quantitative, qualitative, mixed-method, conceptual, and applied research that offers meaningful theoretical and/or practical contributions.