Focus and Scope
The Journal offers thorough, independent and expert papers to inform relevant audience of the thinking and practice in the fields of :
Core Business Disciplines
- Management: Topics such as organizational behavior, strategic management, and leadership.
- Marketing: Consumer behavior, marketing strategies, branding, and digital marketing.
- Finance & Accounting: Corporate finance, financial reporting, investment analysis, and taxation.
- Economics: International trade, economic development, and market studies.
- Entrepreneurship: New ventures, innovation, and startup ecosystems.
- Supply Chain & Logistics: Global supply chains, logistics management, and technology’s role.
- Business Law & Ethics: Corporate social responsibility, intellectual property, and trade law
Professional Development & Education
- Business Education: Curriculum design, pedagogy, and business education innovation.
- Career Development: Employee training, professional certifications, and career paths.
- Workplace Dynamics: Workplace culture, job satisfaction, organizational change.
- Human Capital Management: Talent management, employee performance, and development.