Vol. 6 No. 1 (2025): Innovation, Equity, and Sustainability in Business and Society

Research Articles

• A Digital marketing strategy and business sustainability: the mediating role of marketing performance among MSMEs in Merangin Regency

  Dinda Fransisca , Zulfina Adriani , Dahmiri; M Nasrullah

  16-31

  • FullText [PDF]

  DOI: https://doi.org/10.61688/ajpbs.v6i1.404

• Virtual reality acceptance in tourism product information: A study among young travelers in Pulau Pangkor, Perak

  Aris Abdul Rahman

  32-42

  • FullText [PDF]

  DOI: https://doi.org/10.61688/ajpbs.v6i1.401

• The influence of entrepreneurial characteristics and business capital on performance in SMEs based on seafood products mediated by product innovation in Tanjung Jabung Barat Regency

  Ikhsanul Amal, Syahmardi Yacob , Musnaini; Nasrullah

  43-58

  • FullText [PDF]

  DOI: https://doi.org/10.61688/ajpbs.v6i1.402

• The Comparative study of economic growth, poverty rate, and unemployment rate in Sumatra

  Tita Widya Utari, Syamsurijal Tan, Candra Mustika

  74-86

  • FullText [PDF]

  DOI: https://doi.org/10.61688/ajpbs.v6i1.406

• The interplay of job satisfaction and burnout: Occupational differences between non-disciplined and disciplined workforces

  Terence Kwong, Tak Ming Yu

  87-99

  • FullText [PDF]

  DOI: https://doi.org/10.61688/ajpbs.v6i1.409

• Favouritism in the classroom: A barrier to educational equity

  Mohd Erfino Johari, Khadijah Safiyyah Zainuddin, Aisyah Humaira Mohd Najid, Ainun Aqila Maisara Mohd Ridzuan, Afrina Batrisyia Azhar, Ain Aflah Mazuki

  100-109

  • FullText [PDF]

  DOI: https://doi.org/10.61688/ajpbs.v6i1.427

• Cost efficiency of Malaysian banks during financial liberalisation: A stochastic frontier analysis of the Financial Sector Master Plan (2001–2010)

  Muhamad Nizam Jali, Azrie Tamjis, Siti Zuraidah Zainal

  110-126

  • FULLTEXT [PDF]

  DOI: https://doi.org/10.61688/ajpbs.v6i1.477

• Environment, social, and governance (ESG) and firm value: Study on IDX ESG Leader Index emitters

  Nurida Isnaeni, Sigit Indrawijaya, Ary Dean Amri, Fauziah Chairiyati

  135-143

  • FullText [PDF]

  DOI: https://doi.org/10.61688/ajpbs.v6i1.389

• Enhancing layout effectiveness: Analyzing in-store experience in sports retail

  Muhammad Syahir Zulkifli, Muhammad Faizal Kutip, Adam Afif Mohamad Azmi, Muhammad Zakwan Rusydi Suhaimi, Fazli Hisam Mohd Zainol Abidin, Mohd Jazimin Ahmad

  144-152

  • FullText [PDF]

  DOI: https://doi.org/10.61688/ajpbs.v6i1.394

• The influence of creativity and innovation in encouraging business success at Car Free Day Jambi City with moderation of business motivation

  Cindy, Sigit, Ida

  153-168

  • FullText [PDF]

  DOI: https://doi.org/10.61688/ajpbs.v6i1.403

• A Study on job characteristic model (JCM) towards job satisfaction among metrology employees in Klang Valley, Malaysia

  Mohamad Yusuf Mislam, Desmond Leong

  169-176

  • FullText [PDF]

  DOI: https://doi.org/10.61688/ajpbs.v6i1.399

• Engagement or enlightenment? Understanding TikTok’s role in learning: A statistical exploration

  Hasnah Am Abdul Aziz, Siti Zaiton Mohd Dali

  177-187

  • FullText [PDF]

  DOI: https://doi.org/10.61688/ajpbs.v6i1.400

• Determinants of regional revenue collection: A case study of equipment and machinery rental at the Public Works and Public Housing Office of Jambi Province

  Ade Saputra, Zulfanetti, Candra Mustika

  188-199

  • FullText [PDF]

  DOI: https://doi.org/10.61688/ajpbs.v6i1.410