The The Influence of Entrepreneurial Characteristics and Business Capital on Performance In SMEs Based on Seafood Products Mediated by Product Innovation in Tanjung Jabung Barat Regency. The Asian Journal of Professional and Business Studies, Volume 6(1), Paper ID6.1-402

Abstract

The purpose of this study is to analyze and explain the influence of entrepreneurial characteristics, and business capital on the performance of SMEs with product innovation as a mediating variable in SMEs based on seafood products in Tanjung Jabung Barat Regency. The research method used is a quantitative descriptive analysis method with primary data, a sampling technique using saturated samples with a total of 166 business actors. The analysis tool used by the SEM (Structural Equation Modeling) method, using Smart PLS ver 3, uses stages, namely outer model analysis, inner model, and indirect effect. The results of the study show that the characteristics of entrepreneurship, business capital and product innovation directly affect the performance of SMEs based on processed food products in Tanjung Jabung Barat Regency. Business capital directly affects the innovation of products based on seafood products in West Tanjung Jabung Regency. Business capital affects the performance of SMEs based on seafood products in West Tanjung Jabung Regency with product innovation as a mediating variable. Entrepreneurial characteristics directly have no effect on product innovation based on processed food products in West Tanjung Jabung Regency. Entrepreneurial characteristics have no effect on the performance of SMEs based on processed food products in West Tanjung Jabung Regency with product innovation as a mediating variable