Skills and knowledge application as a driver of global e-commerce ventures among international business graduates

Abstract

This research focus on the application of skills and knowledge serves as a strong driver for global e-commerce ventures among international business graduates, using their education in digital marketing, supply chain management, financial planning, and communication to prove to be adaptable within the dynamic digital economy. This research implements qualitative study, which realizes semi-structured interviews, underlines the development of theoretical knowledge with practical skills and fosters entrepreneurial intentions and capability. The findings underpin that education arms graduates with various tools necessary to operate complex global markets, innovate in e-commerce, and assure continuous competitiveness in the fast-developing business environment. The insights from this study have given helpful guidance on how educational programs and policies can be strengthened to prepare students for emergent global e-commerce opportunities.