Social Influences and Behavioral Intention in Mobile Banking Technologies

Abstract

This research investigate the relationship between social influence and behavioral intention towards Malaysian communities to adopt mobile banking technologies. The study provides insights into the nuances of the adoption process of mobile banking technology in Malaysia and can help financial institutions, legislators, and technology suppliers improve mobile banking services and advance financial inclusion. Theory Acceptance Model (TAM) is discussed that TAM makes user behaviour prediction possible by offering a useful theoretical framework for IT adoption and shedding light on the tenets of technology acceptance. In 1989 and 1993, Davis created the TAM, outlining the processes that control the connection between outside variables, such as an information system's characteristics, and the actual applications of these systems. The Theory of Reasoned Action, a psychological viewpoint on human conduct that was conspicuously lacking from the information systems literature at the time, was a source of inspiration for the model. The present study on this research using quantitative technique where the distribution online data of questionnaire with a method Likert scale and SPSS. The low adoption rate of mobile banking technology within Malaysian communities is a serious worry, considering the potential benefits of mobile banking in fostering financial accessibility and inclusion. This study is to investigate the factors affecting the uptake of mobile banking technology among various Malaysian populations, with a focus on identifying the drivers and impediments impacting their choices.