Information Searches Mediate Attitudes Toward Investment and Purchase Decisions of Agricultural ETFS

Abstract

The global agricultural exchange-traded fund (ETF) market has experienced significant expansion, yet the dynamics of Henan Province, a major agricultural region in China, have not been thoroughly investigated. This research addresses the gap by conceptually examining the mediating roles of information searches in the relationship between attitudes towards investment and purchase decisions for agricultural-related ETFs in Henan Province. The primary objectives are to theoretically explore how various factors, including perceived returns, perceived risks, trust in financial institutions, herding behaviour, and financial literacy, influence ETF purchase decisions. Drawing on the Theory of Planned Behaviour and Behavioural Economics, the study develops a conceptual framework in which information search is positioned as a key mediating mechanism linking investment-related factors to purchase decisions. The proposed framework offers insights into the underlying behavioural processes shaping agricultural ETF adoption. It provides theoretical and practical implications for financial advisors and policymakers seeking to enhance investment strategies and investor education initiatives in the region. Empirical validation of the proposed model is suggested as a direction for future research.