Virtual Reality Acceptance in Cosmetic Product: A Study Among Young Working Girls in Petaling Jaya, Selangor.

Abstract

Virtual Reality (VR) refers to a computer-generated immersive experience that creates humandigital interaction and its ability to provide three-dimensional (3D) visual experiences which
simulate the sensation of living information on cosmetic products. This technology has gained
major attention, especially in the Malaysian cosmetic industry over the recent years due to its
ability to provide users with an interactive experience. The usual way of getting information on
cosmetic products is time-consuming and costly as this conventional method requires human
interaction. Virtual reality offers an innovative method for sharing information about cosmetic
products, eliminating the need for young working girls to be physically present at a specific
location to access this information. VR is an emerging technology with a large potential for
business opportunity especially in the cosmetic industry. The consumer's willingness to buy
cosmetic products from an e-commerce company also has consequences in digitalisation
purchasing intention. The study aims to recognise the acceptance and use of VR in cosmetic
product information among young working girls in Petaling Jaya, Selangor. The study applied a
non-probability convenience sampling method, where the questionnaire was distributed to a
group of 300 young working girls in various locations at Petaling Jaya. The study shows that
Virtual Reality Hedonic Motivation with Pearson Correlation r=.738 is the highest factor
influencing the use of Behavioural Intention that leads towards acceptance and use of VR in
getting information on cosmetic products. This result indicated that young working girls are
accepting VR as an alternative method of gaining product information. The results of VR
acceptance will be incorporated into existing literature to assist future researchers in enhancing
VR as an alternative means of obtaining information about cosmetic products, particularly
within the context of Malaysia