Enhancing Corporate Social Responsibility (CSR) Communication and Stakeholder Engagement: Strategies for Building Trust and Fostering Social Impact.

Abstract

This concept paper examines the challenges and opportunities associated with corporate social responsibility (CSR) communication and stakeholder engagement in contemporary business environments. As organisations face increasing expectations to address social and environmental concerns, effective CSR communication has become a strategic priority. However, its implementation remains constrained by several factors, including limited knowledge of CSR sustainability practices, inadequate public relations competencies, low levels of employee commitment, and growing public scepticism toward corporate motives. This paper proposes a conceptual framework that integrates key dimensions influencing CSR communication effectiveness. It highlights the role of social media as a strategic platform for disseminating CSR messages and engaging stakeholders, while also emphasising the relationship between CSR initiatives and organisational citizenship behaviour. In addition, the framework underscores the importance of transparent, consistent, and credible communication channels in building trust and reducing scepticism among stakeholders. By synthesising existing literature, this paper provides a structured understanding of how organisations can enhance CSR communication strategies to foster meaningful stakeholder engagement and positive social impact. The proposed framework contributes to the CSR literature by identifying key variables and relationships that warrant further empirical investigation. It also offers practical insights for organisations seeking to strengthen trust, improve communication effectiveness, and align CSR practices with stakeholder expectations