Business Model Innovation and Entrepreneurial Orientation Relationships In SMEs: Internal and External Factors.

Abstract

This study explores the relationship between business model innovation (BMI) and entrepreneurial orientation (EO) in Malaysian SMEs, focusing on internal and external factors that impact their international performance. Using a mixed-methods approach, the research combines quantitative data and qualitative insights to highlight the importance of BMI and EO in driving adaptability, growth, and customer focus. Key internal factors like team adaptability and organizational efficiency, along with external influences such as government programs, market trends, and technology, play a critical role in international success. The study also emphasizes the role of personal traits, such as resilience and risk tolerance, in driving entrepreneurial growth. It provides valuable insights for practitioners and policymakers to support Malaysia's SME sector in global markets.