Tourist Satisfaction, Destination Image, Loyalty and Revisit Intention to Malaysia’s National Parks.

Abstract

The emergence of the tourism sector is creating thousands of job opportunities in the industry. It is one of the significant economic growth contributors in Malaysia. Realising the importance of this industry, this study aims to provide an overview of the critical determinants of tourists’ revisit intention to Malaysia’s national parks. To contemplate possible factors for revisit intention, the study will investigate the relationship between tourist satisfaction, destination image, loyalty and revisit intention. This study is conceptual. A comprehensive review will be presented based on the most recently selected literature from an academic journal and relevant online platforms. However, as mentioned in the conceptual analysis, this study focuses less on the critical and comprehensive outcomes of revisiting the intention of Malaysia’s national parks. Based on the thorough literature, this study attempts to find academic and industry perspective contributions that engage with ecotourism, one of the potential tourism industry sectors. The study will provide a holistic pedagogy to destination management authorities to focus on the related factors for domestic tourist revisit intention. The practical implication of this study is to assist and provide clear ideas to the national park management authorities about the determinants of domestic tourist revisit intention. By providing a glimpse of tourist revisit
intention factors, the national park management can implement strategies to increase the rate of revisiting tourists. Nevertheless, national park management may implement these factors as part of recovery strategies after covid 19 pandemic, especially to encourage domestic tourists for reviewing. This study exposes the potential and possibility of the massive impact of ecotourism on the Malaysian tourism industry. Consequently, the study will suggest some critical sustainable resilience strategies which can support tourists’ revisit intention to Malaysia’s national park. The study finding will be original in their form and will be a unique attempt. Therefore, the study observations will be precious to all the stakeholders and policymakers of Malaysia’s ecotourism sector.