Marketing and Consumer Studies

All Items

• Marketing and Consumer Studies

  Variances in the purchasing intention of sports items on TikTok Shop based on gender, educational institutions, and academic programs

  Kutip, M. F. , Zuriati Mustapha, Syahida Mohd Nazri, Adam Afif Mohamad Azmi, Cassendra Gilbert

  279-285

  Abstract Views : 1156

  Download : 87

  10.61688/ajpbs.v5i1.297

  DOI: https://doi.org/10.61688/ajpbs.v5i1.297
• Marketing and Consumer Studies Human Capital and Professional Development

  Working capital management and extent of influence on public listed firms’ performance in industrial product industry

  Siew-Ling Sim, Azlan Ali

  36-40

  Abstract Views : 962

  Download : 142

  10.61688/ajpbs.v1i1.15

  DOI: https://doi.org/10.61688/ajpbs.v1i1.15