The relationship between attention seeking behaviour and social media addiction among student societies of UPSI

Abstract

This study was aimed to determine the relationship between attention seeking behaviour and social media addiction among
student societies of Sultan Idris Education University (UPSI). This study was conducted to achieve the following objective; to
determine the relationship between attention seeking behaviour and social media addiction among student societies of UPSI.
Quantitative approach with the correlational design was used for this study. As for sampling, we had used a probability
sampling method where the respondents were chosen randomly. Two research instruments were employed, which are the Need
to Belong Scale (NTBS) and the Social Media Addiction Scale Student Form (SMAS-SF). The Pearson correlation analysis
used to determine the relationship between attention seeking behaviour and social media addiction among student societies of
UPSI. The findings showed that the level of attention seeking behaviour and social media addiction among student society of
UPSI was mostly moderate. Pearson correlation analysis showed that there was a significant relationship between attention
seeking behaviour and social media addiction among student societies of UPSI. This study is very useful for future researchers,
parents, Student Affairs Department (JHEPA) and clinical psychologists to use as a reference to deepen their understanding in
students experience social media addiction and attention-seeking behaviour.