Marketing and Consumer Studies

All Items

• Marketing and Consumer Studies Human Capital and Professional Development

  Detection of fraudulent financial reporting using ratio analysis

  Nur Fadlizawati Isa, Noor Rohin Awalludin

  29-35

  Abstract Views : 1242

  Download : 48

  10.61688/ajpbs.v1i1.12

  DOI: https://doi.org/10.61688/ajpbs.v1i1.12
• Management, Leadership and Organizational Studies Marketing and Consumer Studies

  Determinants of regional revenue collection: A case study of equipment and machinery rental at the Public Works and Public Housing Office of Jambi Province

  Ade Saputra, Zulfanetti, Candra Mustika

  188-199

  Abstract Views : 614

  Download : 41

  10.61688/ajpbs.v6i1.410

  DOI: https://doi.org/10.61688/ajpbs.v6i1.410
• Management, Leadership and Organizational Studies Marketing and Consumer Studies

  Digital economy challenges and strategies for transforming and upgrading Jilin manufacturing enterprises

  Jia Kai, Mohamad Nasir Saludin, Muhammad Omar

  279-288

  Abstract Views : 626

  Download : 66

  10.61688/ajpbs.v7i1.501

  DOI: https://doi.org/10.61688/ajpbs.v7i1.501
• Management, Leadership and Organizational Studies Marketing and Consumer Studies Entrepreneurship, Innovation and Business Development Environmental, Social, and Governance (ESG)

  Digital marketing strategy and business sustainability: the mediating role of marketing performance among MSMEs in Merangin Regency

  Dinda Fransisca , Zulfina Adriani , Dahmiri; M Nasrullah

  16-31

  Abstract Views : 1381

  Download : 39

  10.61688/ajpbs.v6i1.404

  DOI: https://doi.org/10.61688/ajpbs.v6i1.404
• Marketing and Consumer Studies

  Digital transformation as a catalyst for SME business model innovation

  Siti Nuraina Mohd Asri , Nurul Nadia Balqis Karim, Aida Maisarah Abdullah

  49-61

  Abstract Views : 423

  Download : 287

  10.61688/ajpbs.v3i1.361

  DOI: https://doi.org/10.61688/ajpbs.v3i1.361
• Management, Leadership and Organizational Studies Marketing and Consumer Studies

  The Effect of perceived organisational support, perceived co-worker support, and work-family conflict on turnover intention among nurses in Bangladesh

  Kazi Omar Siddiqi , Raemah Abdullah Hashim, Rosli Mahmood

  1-11

  Abstract Views : 1825

  Download : 95

  10.61688/ajpbs.v4i1.47

  DOI: https://doi.org/10.61688/ajpbs.v4i1.47
• Management, Leadership and Organizational Studies Marketing and Consumer Studies

  The effect of succession planning on organizational performance in selected public sector organizations

  The Case of First Vice-President's Office

  Mussa Makame, Ali, Kombo Machano

  109-133

  Abstract Views : 297

  Download : 85

  10.61688/ajpbs.v7i1.530

  DOI: https://doi.org/10.61688/ajpbs.v7i1.530
• Marketing and Consumer Studies

  Employability of early childhood education graduates in Malaysia: Employer perspectives and market readiness

  Mohd Zuri Ghani, Muhammad Fitri Radzuan, Suzilawati Uyob, Mohamed Suhaimi Yusof, Azie Azlina

  1-13

  Abstract Views : 463

  Download : 31

  10.61688/ajpbs.v6i2.412

  DOI: https://doi.org/10.61688/ajpbs.v6i2.412
• Marketing and Consumer Studies

  Employee motivation mediating servant leadership and work outcomes in China's higher education

  Yang Wei, Mohamad Nasir Saludin, Kamaljeet Kaur, Muhammad Omar

  266-278

  Abstract Views : 517

  Download : 74

  10.61688/ajpbs.v7i1.502

  DOI: https://doi.org/10.61688/ajpbs.v7i1.502
• Management, Leadership and Organizational Studies Marketing and Consumer Studies Entrepreneurship, Innovation and Business Development Human Capital and Professional Development Environmental, Social, and Governance (ESG)

  Engagement or enlightenment? Understanding TikTok’s role in learning: A statistical exploration

  Hasnah Am Abdul Aziz, Siti Zaiton Mohd Dali

  177-187

  Abstract Views : 2029

  Download : 41

  10.61688/ajpbs.v6i1.400

  DOI: https://doi.org/10.61688/ajpbs.v6i1.400
• Marketing and Consumer Studies

  Enhancing layout effectiveness: Analyzing in-store experience in sports retail

  Muhammad Syahir Zulkifli, Muhammad Faizal Kutip, Adam Afif Mohamad Azmi, Muhammad Zakwan Rusydi...

  144-152

  Abstract Views : 1360

  Download : 44

  10.61688/ajpbs.v6i1.394

  DOI: https://doi.org/10.61688/ajpbs.v6i1.394
• Management, Leadership and Organizational Studies Marketing and Consumer Studies

  Enhancing secondary education: A mobile application for student performance monitoring and curriculum management

  Ahmad Nasyran Amran, Khairatul Alyani Badari, Nor Hafiza Abd Samad , Ab Arif Sanusi Arifin

  62-75

  Abstract Views : 1321

  Download : 108

  10.61688/ajpbs.v4i2.128

  DOI: https://doi.org/10.61688/ajpbs.v4i2.128
• Marketing and Consumer Studies

  THE Entrepreneurial competence and financial literacy in certified and uncertified Zanzibar SMEs

  Omar Ali, Mussa Makame

  179-201

  Abstract Views : 562

  Download : 72

  10.61688/ajpbs.v7i1.525

  DOI: https://doi.org/10.61688/ajpbs.v7i1.525
• Marketing and Consumer Studies

  Entrepreneurial Competencies and Innovation in Driving Sustainable Business Growth

  Mohamed Suhaimi Yusof, Mohamed Najib Salleh

  97-114

  Abstract Views : 281

  Download : 43

  10.61688/ajpbs.v2i1.374

  DOI: https://doi.org/10.61688/ajpbs.v2i1.374
• Management, Leadership and Organizational Studies Marketing and Consumer Studies

  Entrepreneurs’ perspective on ICT, entrepreneur competency, and entrepreneur education in influencing business performance in Selangor

  Muhammad Aqil Azmi, Fahmi Firdaus Muhammad Shariff, Naemel Aiman Azhar

  68-77

  Abstract Views : 736

  Download : 82

  10.61688/ajpbs.v4i1.158

  DOI: https://doi.org/10.61688/ajpbs.v4i1.158
• Marketing and Consumer Studies Environmental, Social, and Governance (ESG)

  Environment, social, and governance (ESG) and firm value: Study on IDX ESG Leader Index emitters

  Nurida Isnaeni, Sigit Indrawijaya, Ary Dean Amri, Fauziah Chairiyati

  135-143

  Abstract Views : 638

  Download : 32

  10.61688/ajpbs.v6i1.389

  DOI: https://doi.org/10.61688/ajpbs.v6i1.389
• Management, Leadership and Organizational Studies Marketing and Consumer Studies Environmental, Social, and Governance (ESG)

  Ergonomic Work Design and Its Influence on Healthcare Professionals’ Well-being and Performance

  Nurul Shuhada Abd Wahab, Mohamed Suhaimi Yusof

  90-107

  Abstract Views : 173

  Download : 84

  10.61688/ajpbs.v1i2.298

  DOI: https://doi.org/10.61688/ajpbs.v1i2.298
• Management, Leadership and Organizational Studies Marketing and Consumer Studies Entrepreneurship, Innovation and Business Development Environmental, Social, and Governance (ESG)

  Factors affecting the allocation of working women's time in the informal sector in Jambi City (Case study in Talang Banjar People's Market)

  Oktin Wardania, Yulmardi, Fuad Muchlis

  50-62

  Abstract Views : 897

  Download : 15

  10.61688/ajpbs.v6i2.421

  DOI: https://doi.org/10.61688/ajpbs.v6i2.421
• Management, Leadership and Organizational Studies Marketing and Consumer Studies Entrepreneurship, Innovation and Business Development Environmental, Social, and Governance (ESG)

  Factors and strategies for increasing the income of MSME assistance recipients in Kerinci Regency in the tourism sector in Kerinci Regency

  Dermawati, Syamsurijal Tan , Nurhayani; M Nasrullah

  26-37

  Abstract Views : 873

  Download : 16

  10.61688/ajpbs.v6i2.416

  DOI: https://doi.org/10.61688/ajpbs.v6i2.416
• Marketing and Consumer Studies

  Family support and higher education student’s engagement in online business

  N.R. Awalludin, N. Othman, N. N. Mardhiah Umaruddin, Nisrin Ishak

  86-93

  Abstract Views : 999

  Download : 16

  10.61688/ajpbs.v6i2.420

  DOI: https://doi.org/10.61688/ajpbs.v6i2.420
• Management, Leadership and Organizational Studies Marketing and Consumer Studies

  Favouritism in the classroom: A barrier to educational equity

  Mohd Erfino Johari, Khadijah Safiyyah Zainuddin, Aisyah Humaira Mohd Najid, Ainun Aqila Maisara...

  100-109

  Abstract Views : 1916

  Download : 119

  10.61688/ajpbs.v6i1.427

  DOI: https://doi.org/10.61688/ajpbs.v6i1.427
• Marketing and Consumer Studies Environmental, Social, and Governance (ESG)

  Financial literacy and sustainability of small and medium enterprises (SMEs) in Nigeria

  Ifeanyi Okoli, Chinenye Maureen Nuel-Okoli, Adani Nnenne Ifechi

  202-219

  Abstract Views : 150

  Download : 108

  10.61688/ajpbs.v7i1.524

  DOI: https://doi.org/10.61688/ajpbs.v7i1.524
• Marketing and Consumer Studies Environmental, Social, and Governance (ESG)

  Fostering sustainability: Enhancing electronic waste management awareness in Penang

  Goh Deng Zia, Suriani Sukri

  140-157

  Abstract Views : 1602

  Download : 80

  10.61688/ajpbs.v5i2.350

  DOI: https://doi.org/10.61688/ajpbs.v5i2.350
• Marketing and Consumer Studies

  From theory to live stream: Assessing the effectiveness of TikTok Live projects on student application of the 4Ps and real-time engagement in a Fundamentals of Marketing course

  Mohd Amirul Hafiz Ramly, Norashikin Zainuddin Tan, Fauzan Abas, Dalila Ahmad

  289-306

  Abstract Views : 729

  Download : 62

  10.61688/ajpbs.v7i1.498

  DOI: https://doi.org/10.61688/ajpbs.v7i1.498
• Management, Leadership and Organizational Studies Marketing and Consumer Studies

  Gender differences and prevalence of sleeping disorder among arts students in higher learning institutions.

  Siti Fatimah Huda Zaidi, Siti Nur Hanira Hanif, Sarina Yusuf, Nur Nadia Abdul Mubin

  1-9

  Abstract Views : 608

  Download : 51

  10.61688/ajpbs.v2i1.5

  DOI: https://doi.org/10.61688/ajpbs.v2i1.5