Business Management

52 Items

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  • Variances in the Purchasing Intention of Sports Items on TikTok Shop Based on Gender, Educational Institutions, and Academic Programs

    Kutip, M. F. , Zuriati Mustapha, Syahida Mohd Nazri, Adam Afif Mohamad Azmi, Cassendra Gilbert
    279-285
    DOI: https://doi.org/10.61688/ajpbs.v5i1.297

  • Virtual Reality Acceptance in Tourism Product Information: A Study among Young Travelers in Pulau Pangkor, Perak.

    Aris Abdul Rahman
    32-42
    DOI: https://doi.org/10.61688/ajpbs.v6i1.401
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